Social media marketing continues to be one of the most cost-effective online marketing strategies. Unlike paid advertising, it’s possible to grow your visibility and build awareness about your brand without directly paying for it.
However, if you want your social media campaigns to scale, you simply can’t do it without some important tools in your arsenal.
These social media tools will help you to find more content to share, schedule your posts efficiently, measure and analyze the effectiveness of your campaigns, and use those insights to improve your campaigns also.
Buffer is one of the most recognized tools in the industry. With it, you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as “every day” or “weekdays.”
You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective. Another is.
2. Sprout Social
Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts.
It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks.
It comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening platform to better understand how your demographics use your platforms of choice.
MeetEdgar is a social media scheduling tool that allows you to recycle old posts. All you have to do is organize your posts by category, schedule your content by category, and then Edgar will automatically go through and post your content from each category. Once it’s gone through all of your scheduled posts, it will start recycling the older updates next.
Hootsuite is a simple but powerful tool for the average social media marketer.
With a free version and relatively inexpensive paid options, you can use Hootsuite to schedule posts in advance on a number of different social platforms and measure analytics to understand how your content is performing.
IFTTT is an acronym that stands for “if this, then that”.
With it, you can combine different tools together to create individual “recipes,” or sets of instructions.
For example, you can set it up to send a tweet every time you make a new Instagram post. It’s a bit tricky to get used to at first, but you can use other recipes to simply plug and play.
Best of all, it’s completely free to use.
When you first look at SocialOomph, it may seem simpler than some of the other apps on this list, but its functionality makes it a keeper. With SocialOomph, you can bulk upload a mass of different updates all at once.
For example, you can list a number of blog posts in a text file and upload them to be randomly distributed at certain time-based intervals on the platforms of your choice.
Here, you’ll also have access to intuitive follower analysis features and tools to help you improve your audience engagement.
BuzzSumo is one of the best tools we’ve found for discovering new, fresh, or popular content on the web.
With it, you can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories, as well as a list of influencers who are sharing that content.
This is an excellent way to learn new ideas for your content marketing and social media campaigns, as well as to identify influencers in your industry who can help you grow your following, visibility, and reputation.
Feedly is best known as a content discovery tool, like BuzzSumo, but it works a bit differently.
Feedly is a content aggregator, and you can use it to collect content from any number of different areas, combining your ideal reading material into a single feed that you can peruse at your leisure.
It won’t offer the same in-depth metrics that BuzzSumo does, but it will give you ample reading material, so you never run out of things to post about on your social profiles.
Oktopost is a social media management tool specifically designed for B2B companies.
It allows you to schedule your content, measure its effectiveness, curate content to share and listen to the social conversations that are important for your business. It even helps you to manage large social media teams.
Tagboard is a social listening tool. All you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic has been discussed in the social sphere.
It’s an advanced way to monitor things like brand and product mentions, but it’s also a useful tool to generate new ideas on what to post and how to engage your audience (especially as trends develop).
Followerwonk is a tool exclusively for use with Twitter.
It’s also one of the most in-depth and useful tools on this list. Followerwonk will help you analyze and optimize your Twitter audience, suggesting people for you to follow and ultimately helping you grow your audience.
So if Twitter is part of your social media marketing campaign, this tool is a must-have.
Everypost makes it easy to curate content all in one place by pulling together relevant multimedia from YouTube, Instagram, Flickr, RSS feeds, and more.
Then, you can schedule your posts and customize them to suit the audience of each of your social platforms. That way, you are able to maximize the effectiveness of each and every post.
Bitly allows you to shorten any URL so that it fits nicely across your social media channels.
These shortened URLs work with any channel on any platform. You can even track your results with individual link analytics, and then optimize your marketing efforts based on the insights you collect.
Tailwind is a tool that helps you to succeed on Pinterest and Instagram.
On Pinterest, you can pin to multiple boards at once, bulk upload, and schedule posts with the drag-and-drop calendar.
If you want to give it a spin, you can try it out for free.
15. Agora Pulse
Agora Pulse is a simple and affordable solution to social media management.
It has all the basic scheduling and analytics features, and you can also run contests, quizzes and promotions.
It even allows you to see how your social media marketing campaign stacks up against your competitors. It you want to try it, they offer a free trial.
CrowdBooster is focused on delivering real-time data that you can access quickly.
You can create reports measuring your key performance metrics, export them via graphs and tables, and adapt to your audience by giving you suggestions for who you should engage with and how to improve your content.
Every social media campaign needs optimized images.
Visage is a tool that helps companies to design social media graphics that are perfectly optimized for each platform.
You can easily manage your brand’s style and approved graphic templates to ensure consistency across all of your designs, and the editable designs allow you to collaborate with your team to update and remix graphics, with restrictions set by role.
Audisense is a social intelligence tool that allows you to discover new target audiences, and segment your own.
Most importantly, it helps you to understand you audience by telling you how they tick.
Then, Audisense helps you to optimize your audience engagement at scale with tracking and reports.
Tweepi is a tool specifically for Twitter which helps you to get more followers.
First, it finds relevant users who are interested in your topic.
Then, it helps you to engage those users by @mentioning them in tweets, adding them to a list, or following them.
Socialbakers is a suite of tools that help you to make social media decisions based on analytics.
You can measure your performance versus your competitors, use those insights to improve your content, and then monetize your campaigns by budgeting more effectively and boosting your customer acquisition, retention and growth.
Socedo automatically discovers the people on social media who fit your buyer persona using real-time social behavior to pre-qualify those people.
Once you have that audience, you can divide it up into multiple segments and promote multiple products, all in one place.
SocialFlow allows you to schedule your posts based on actionable data about when your target audience is active and what they are engaging with in real time.
All you have to do is upload your content to the queue, and this software will use the real time data it collects, along with your own business rules, to determine which posts to publish to which platforms and at what time.
It really takes all of the guesswork out of social media.
Brand24 gives you insights on what people are saying online about your brand.
With this tool, you’ll have instant access to mentions of your brand anywhere on the web, including on social media and popular publishers.
You can also easily identify the people with the most social influence, and segment your mentions by positive, negative, or neutral mentions.
24.GitHub for Open Source Code Collaboration
The coolest social media marketing tool I’ve discovered in the last six months is GitHub.
It’s a development platform and version control system (albeit a massive cloud-based one) like CVS or Subversion.
GitHub is free, open source and offers source code control for developers who are willing to share their projects. (There’s a paid option for private works.) Last but not least.
Ever notice how influencers like Tim Ferriss, Gary Vaynerchuk and Richard Branson repeatedly share their old content?
While that practice may appear redundant or irksome, the fact is that old posts have high engagement when shared. It’s just plain smart.
First, social media accounts gain and lose followers with time.
Re-sharing content is an excellent way to showcase your top stuff to new followers.
Second, even the most loyal fans won’t be online all the time.
Regular sharing is a way to engage with audiences at different times throughout the day
That said, it’s not always easy to know the best social media schedule for new and old content.
Edgar knows, and shares your content at the times when it’s most likely to engage your audience.
The tool categorizes all of your content by topic and target demographic, determining which posts get the highest engagement with which followers.
Edgar doesn’t stop there.
After posting an update, the tool recycles the post back to the bottom of your queue, so it will post again later once the rest of your content has been shared.
The result is an endless supply of social media posts that shares and reshares itself continuously, without you having to lift a finger.